Better return on the same ad spend
Answering “how much is shipping?” in two minutes instead of two hours is the cheapest conversion lift you will find.
Paperflower for ecommerce marketing managers
You pay to get people to comment and message. If those questions go unanswered, the spend is wasted. Paperflower closes the loop between the post and the sale.
Updated 31 October 2026
What a day looks like
- Every comment and DM from campaigns is read and scored for buying intent.
- High-intent questions are answered within minutes with the right product and shipping details.
- Opportunity Scores show which campaigns create real purchase intent, not just engagement.
- Spam on ad posts is hidden, so your ads look trustworthy.
What you get
Cleaner ad comments
Scam and spam comments hidden automatically keep social proof intact.
Insight, not just replies
See which products and posts generate buying questions and feed that back into campaigns.
How Paperflower is different
Comments are a sales channel, not a chore
Most tools treat comments as noise. Paperflower reads every one, spots buying questions like “do you ship to NZ?” and makes sure they get answered before the customer moves on.
Buying Intent and Opportunity Score
Every conversation gets a score so the people ready to buy come first. You see who to reply to now, and who can wait.
Shopify context in every draft
Order status, shipping and product details are pulled in automatically, so drafts are right the first time and private order details never go out in public.
You stay in control
AI drafts are on and auto-send is off by default. Complaints are escalated to you. Refunds and cancellations always need a human.
Simple pricing
Paperflower starts free with 100 customer interactions a month, no card needed: every message in one list, and you write the replies. AI sorting, reply drafts and spam hiding come with Standard, which is A$47 a month for 3,000 customer interactions, with a 7-day free trial. Human replies are always free. See all plans.
Built for AU and NZ brands
Local time zones, local shipping questions, and support from people who know the market.
Frequently asked questions
Yes, comments on ad posts for your connected Page and Instagram account are included.
Not today. Buying-intent conversations live in Paperflower with the Shopify customer record attached.
Not unless you turn that on. By default it drafts a reply and you approve it. You can switch on auto-send for simple, safe questions once you trust the drafts.
Instagram, Facebook and TikTok comments and DMs, support email through Gmail or Google Workspace, and Shopify for order details.
Yes. The Free plan is the basics: 100 customer interactions a month in one list, no card needed, and you write each reply. Standard adds AI sorting, reply drafts and spam hiding, and comes with a 7-day free trial. You can cancel any time. Compare plans.
Start Paperflower free
Connect Instagram, Facebook, email and Shopify in a few minutes. On Standard, AI sorts every message and drafts every reply, you stay in control, and nothing is sent without your say-so unless you switch that on. Free puts every message in one list for you to answer.