On-brand every time
Drafts follow your tone guide and your product knowledge. You approve, so the voice stays yours.
Paperflower for social media managers
A post does well and the comments explode. Half are fire emojis, a few are scams, and buried in there are ten people asking how to buy. Paperflower finds those ten and drafts the replies while you plan the next post.
Updated 31 October 2026
What a day looks like
- New comments are read and sorted as they land. Praise is grouped, spam is hidden, questions come to you.
- Buying questions get a draft with the product link or shipping answer already in it.
- DMs sit in the same inbox as comments, with the customer's order history beside them.
- Anything sensitive about an order is answered in a DM, never publicly.
What you get
Spam gone before anyone sees it
Opt in and scam comments are hidden automatically. Your posts stay clean.
Prove the value of comments
Buying Intent scores show which posts drive real purchase questions, not just likes.
How Paperflower is different
Comments are a sales channel, not a chore
Most tools treat comments as noise. Paperflower reads every one, spots buying questions like “do you ship to NZ?” and makes sure they get answered before the customer moves on.
Buying Intent and Opportunity Score
Every conversation gets a score so the people ready to buy come first. You see who to reply to now, and who can wait.
Shopify context in every draft
Order status, shipping and product details are pulled in automatically, so drafts are right the first time and private order details never go out in public.
You stay in control
AI drafts are on and auto-send is off by default. Complaints are escalated to you. Refunds and cancellations always need a human.
Simple pricing
Paperflower starts free with 100 customer interactions a month, no card needed: every message in one list, and you write the replies. AI sorting, reply drafts and spam hiding come with Standard, which is A$47 a month for 3,000 customer interactions, with a 7-day free trial. Human replies are always free. See all plans.
Built for AU and NZ brands
Local time zones, local shipping questions, and support from people who know the market.
Frequently asked questions
Yes. Comments on organic and ad posts for your connected Facebook Page and Instagram account are read the same way.
Yes. Paperflower is a web app that works on mobile, so you can approve drafts anywhere.
Not unless you turn that on. By default it drafts a reply and you approve it. You can switch on auto-send for simple, safe questions once you trust the drafts.
Instagram, Facebook and TikTok comments and DMs, support email through Gmail or Google Workspace, and Shopify for order details.
Yes. The Free plan is the basics: 100 customer interactions a month in one list, no card needed, and you write each reply. Standard adds AI sorting, reply drafts and spam hiding, and comes with a 7-day free trial. You can cancel any time. Compare plans.
Start Paperflower free
Connect Instagram, Facebook, email and Shopify in a few minutes. On Standard, AI sorts every message and drafts every reply, you stay in control, and nothing is sent without your say-so unless you switch that on. Free puts every message in one list for you to answer.