Product

Instagram and Facebook DM management

DMs are where people ask about their order and where they decide to buy. Paperflower gives every DM a draft with the right details and puts the ready-to-buy conversations at the top.

Updated 31 October 2026

How it works

  1. Connect your Instagram account and Facebook Page.
  2. DMs land in the same inbox as comments and email, with the customer's Shopify orders beside them.
  3. Each conversation is scored for buying intent and urgency.
  4. Drafts include order status, tracking and product answers from your brand knowledge.
  5. You approve, edit or send. Refunds and cancellations always wait for you.

What is included

Order context in every draft

Where-is-my-order gets the real status and tracking link, not a generic line.

Opportunity Score

See which conversations are closest to a sale and answer those first.

Full history

Every AI draft and action is logged so you always know what was said.

Human for the hard ones

Complaints are escalated. Refunds and cancellations need a person.

How Paperflower is different

Comments are a sales channel, not a chore

Most tools treat comments as noise. Paperflower reads every one, spots buying questions like “do you ship to NZ?” and makes sure they get answered before the customer moves on.

Buying Intent and Opportunity Score

Every conversation gets a score so the people ready to buy come first. You see who to reply to now, and who can wait.

Shopify context in every draft

Order status, shipping and product details are pulled in automatically, so drafts are right the first time and private order details never go out in public.

You stay in control

AI drafts are on and auto-send is off by default. Complaints are escalated to you. Refunds and cancellations always need a human.

Simple pricing

Paperflower starts free with 100 customer interactions a month, no card needed: every message in one list, and you write the replies. AI sorting, reply drafts and spam hiding come with Standard, which is A$47 a month for 3,000 customer interactions, with a 7-day free trial. Human replies are always free. See all plans.

Built for AU and NZ brands

Local time zones, local shipping questions, and support from people who know the market.

Frequently asked questions

Only if you turn on auto-send, and only for the kinds of questions you allow. It is off by default.

Not at launch. Instagram, Facebook and TikTok comments and DMs, plus email, are supported.

Not unless you turn that on. By default it drafts a reply and you approve it. You can switch on auto-send for simple, safe questions once you trust the drafts.

Instagram, Facebook and TikTok comments and DMs, support email through Gmail or Google Workspace, and Shopify for order details.

Yes. The Free plan is the basics: 100 customer interactions a month in one list, no card needed, and you write each reply. Standard adds AI sorting, reply drafts and spam hiding, and comes with a 7-day free trial. You can cancel any time. Compare plans.

Start Paperflower free

Connect Instagram, Facebook, email and Shopify in a few minutes. On Standard, AI sorts every message and drafts every reply, you stay in control, and nothing is sent without your say-so unless you switch that on. Free puts every message in one list for you to answer.