Product

Instagram and Facebook comment management

Comments are the most public place a customer can ask to buy. Paperflower makes sure every one is read, the buying questions come first, and the reply is right.

Updated 15 September 2026

How it works

  1. Connect your Facebook Page and Instagram account.
  2. Paperflower reads new comments on organic and ad posts as they arrive.
  3. Each comment is sorted: buying question, support question, complaint, praise or spam.
  4. Buying and support questions get a draft using your brand knowledge and Shopify data.
  5. You approve the reply, or let simple ones send automatically once you are happy.

What is included

Buying Intent detection

Questions about price, shipping, stock and sizes are flagged and put first.

Spam hiding

Opt in and scam or spam comments are hidden before customers see them.

Public-safe replies

Order-specific answers move to a DM. Private details are never posted publicly.

Complaint escalation

Angry comments are flagged for a person, with a calm draft ready.

How Paperflower is different

Comments are a sales channel, not a chore

Most tools treat comments as noise. Paperflower reads every one, spots buying questions like “do you ship to NZ?” and makes sure they get answered before the customer moves on.

Buying Intent and Opportunity Score

Every conversation gets a score so the people ready to buy come first. You see who to reply to now, and who can wait.

Shopify context in every draft

Order status, shipping and product details are pulled in automatically, so drafts are right the first time and private order details never go out in public.

You stay in control

AI drafts are on and auto-send is off by default. Complaints are escalated to you. Refunds and cancellations always need a human.

Simple pricing

Paperflower is A$97 a month for 3,000 customer interactions, with a 7-day free trial. Human replies are always free. The first 9 founding brands get the same plan for A$49 a month for life while spots last.

Built for AU and NZ brands

Local time zones, local shipping questions, and support from people who know the market.

Frequently asked questions

It reads every comment. It drafts replies for questions and complaints. Praise and general chat are grouped so you can react if you like, without drafts cluttering your inbox.

Yes, if you opt in to spam hiding. You can review what was hidden at any time.

Not unless you turn that on. By default it drafts a reply and you approve it. You can switch on auto-send for simple, safe questions once you trust the drafts.

Instagram and Facebook comments and DMs, support email through Gmail or Google Workspace, and Shopify for order details. TikTok is on the roadmap.

Yes, 7 days, no card needed to request access. You can cancel any time.

Try Paperflower free for 7 days

Connect Instagram, Facebook, email and Shopify in a few minutes. AI drafts every reply, you stay in control, and nothing is sent without your say-so unless you switch that on.