Buying Intent detection
Questions about price, shipping, stock and sizes are flagged and put first.
Instagram and Facebook comment management
Comments are the most public place a customer can ask to buy. Paperflower makes sure every one is read, the buying questions come first, and the reply is right.
Updated 31 October 2026
How it works
- Connect your Facebook Page and Instagram account.
- Paperflower reads new comments on organic and ad posts as they arrive.
- Each comment is sorted: buying question, support question, complaint, praise or spam.
- Buying and support questions get a draft using your brand knowledge and Shopify data.
- You approve the reply, or let simple ones send automatically once you are happy.
What is included
Spam hiding
Opt in and scam or spam comments are hidden before customers see them.
Public-safe replies
Order-specific answers move to a DM. Private details are never posted publicly.
Complaint escalation
Angry comments are flagged for a person, with a calm draft ready.
How Paperflower is different
Comments are a sales channel, not a chore
Most tools treat comments as noise. Paperflower reads every one, spots buying questions like “do you ship to NZ?” and makes sure they get answered before the customer moves on.
Buying Intent and Opportunity Score
Every conversation gets a score so the people ready to buy come first. You see who to reply to now, and who can wait.
Shopify context in every draft
Order status, shipping and product details are pulled in automatically, so drafts are right the first time and private order details never go out in public.
You stay in control
AI drafts are on and auto-send is off by default. Complaints are escalated to you. Refunds and cancellations always need a human.
Simple pricing
Paperflower starts free with 100 customer interactions a month, no card needed: every message in one list, and you write the replies. AI sorting, reply drafts and spam hiding come with Standard, which is A$47 a month for 3,000 customer interactions, with a 7-day free trial. Human replies are always free. See all plans.
Built for AU and NZ brands
Local time zones, local shipping questions, and support from people who know the market.
Frequently asked questions
It reads every comment. It drafts replies for questions and complaints. Praise and general chat are grouped so you can react if you like, without drafts cluttering your inbox.
Yes, if you opt in to spam hiding. You can review what was hidden at any time.
Not unless you turn that on. By default it drafts a reply and you approve it. You can switch on auto-send for simple, safe questions once you trust the drafts.
Instagram, Facebook and TikTok comments and DMs, support email through Gmail or Google Workspace, and Shopify for order details.
Yes. The Free plan is the basics: 100 customer interactions a month in one list, no card needed, and you write each reply. Standard adds AI sorting, reply drafts and spam hiding, and comes with a 7-day free trial. You can cancel any time. Compare plans.
Start Paperflower free
Connect Instagram, Facebook, email and Shopify in a few minutes. On Standard, AI sorts every message and drafts every reply, you stay in control, and nothing is sent without your say-so unless you switch that on. Free puts every message in one list for you to answer.