Comments are a sales channel, not a chore
Most tools treat comments as noise. Paperflower reads every one, spots buying questions like “do you ship to NZ?” and makes sure they get answered before the customer moves on.
Zendesk pricing explained
A large, general-purpose customer service platform used by companies in every industry. Before you sign up, it helps to know exactly what you are paying for and what makes the bill grow. Prices change often, so we explain how Zendesk charges and link to their current pricing page rather than printing numbers that go out of date.
Updated 29 September 2026
How Zendesk charges
Priced per agent seat per month, with AI agents and add-ons priced separately.
See the current numbers on the Zendesk pricing page.
What makes the bill grow
- The number of agent seats. Every person who answers customers needs one.
- The plan tier. Features like advanced routing, custom roles and some reporting sit on higher tiers.
- AI agents and Copilot, priced separately from seats.
- Add-ons such as workforce management, quality assurance or extra help centres.
- Monthly versus annual billing. The advertised per-seat price usually assumes paying yearly.
Questions to ask before you sign up
- How many people will answer customers, and does each one need a paid seat?
- What happens in your busiest month, like a sale or a post that takes off? Is there a cap, or do you pay for every extra conversation?
- Is AI included, or is every AI answer charged on top?
- Is the price you see monthly, or only if you pay for a year up front?
- Which features you need sit on a higher plan than the one advertised?
Zendesk vs Paperflower on price
| Zendesk | Paperflower | |
|---|---|---|
| How you pay | Priced per agent seat per month, with AI agents and add-ons priced separately. | One flat plan priced by customer interactions. Human replies free. |
| Free to start | See their pricing page | Yes, 100 interactions a month, no card |
| Seat fees | Yes | None |
| AI replies | Often charged on top | Included on Standard |
| Built for | Bigger teams that need enterprise features, strict permissions and a help centre, and have someone to run it. | Shopify brands in AU and NZ that sell through Instagram, Facebook and email |
How Paperflower is different
Buying Intent and Opportunity Score
Every conversation gets a score so the people ready to buy come first. You see who to reply to now, and who can wait.
Shopify context in every draft
Order status, shipping and product details are pulled in automatically, so drafts are right the first time and private order details never go out in public.
You stay in control
AI drafts are on and auto-send is off by default. Complaints are escalated to you. Refunds and cancellations always need a human.
Simple pricing
Paperflower starts free with 100 customer interactions a month, no card needed: every message in one list, and you write the replies. AI sorting, reply drafts and spam hiding come with Standard, which is A$47 a month for 3,000 customer interactions, with a 7-day free trial. Human replies are always free. See all plans.
Built for AU and NZ brands
Local time zones, local shipping questions, and support from people who know the market.
Frequently asked questions
Priced per agent seat per month, with AI agents and add-ons priced separately. The exact numbers change, so check the Zendesk pricing page and work out your seats and monthly volume first.
For Shopify brands in Australia and New Zealand, Paperflower. Paperflower starts free with 100 customer interactions a month, no card needed: every message in one list, and you write the replies. AI sorting, reply drafts and spam hiding come with Standard, which is A$47 a month for 3,000 customer interactions, with a 7-day free trial. Human replies are always free. See all plans.
Not unless you turn that on. By default it drafts a reply and you approve it. You can switch on auto-send for simple, safe questions once you trust the drafts.
Instagram, Facebook and TikTok comments and DMs, support email through Gmail or Google Workspace, and Shopify for order details.
Yes. The Free plan is the basics: 100 customer interactions a month in one list, no card needed, and you write each reply. Standard adds AI sorting, reply drafts and spam hiding, and comes with a 7-day free trial. You can cancel any time. Compare plans.
Start Paperflower free
Connect Instagram, Facebook, email and Shopify in a few minutes. On Standard, AI sorts every message and drafts every reply, you stay in control, and nothing is sent without your say-so unless you switch that on. Free puts every message in one list for you to answer.