Comments are a sales channel, not a chore
Most tools treat comments as noise. Paperflower reads every one, spots buying questions like “do you ship to NZ?” and makes sure they get answered before the customer moves on.
How to stop spam comments on Instagram
Spam comments like 'DM us to promote this' or fake giveaway links make your posts and ads look untrustworthy, and some of them scam your customers. Here is how to cut them down with Instagram's own tools, and how to hide the rest automatically.
Updated 29 September 2026
Use Instagram's built-in filters
- Open Settings and privacy, then Hidden words.
- Turn on Hide comments to filter comments Instagram thinks are offensive or spam.
- Turn on Advanced comment filtering for a stricter filter.
- Add custom words and phrases spammers use, like 'promote', 'collab' or 'check my bio'.
Deal with repeat spammers
- Restrict an account so its comments are only visible to them.
- Block the account, and choose to block new accounts they create.
- Limit comments from recent followers when you get a wave of spam.
What the built-in filters miss
- Keyword filters only catch exact words, so spammers change the spelling.
- Comments on ads are easy to miss because they do not always show in your normal notifications.
- Scam replies pretending to be your brand ('DM this account to claim your prize') need to go fast.
Hide spam automatically
Paperflower reads every comment on your Instagram and Facebook posts and ads, spots spam and scam comments, and hides them if you switch automatic spam hiding on. Real questions go to the top of your list with a reply ready, so buyers get answered and spam disappears.
How Paperflower is different
Buying Intent and Opportunity Score
Every conversation gets a score so the people ready to buy come first. You see who to reply to now, and who can wait.
Shopify context in every draft
Order status, shipping and product details are pulled in automatically, so drafts are right the first time and private order details never go out in public.
You stay in control
AI drafts are on and auto-send is off by default. Complaints are escalated to you. Refunds and cancellations always need a human.
Simple pricing
Paperflower starts free with 100 customer interactions a month, no card needed: every message in one list, and you write the replies. AI sorting, reply drafts and spam hiding come with Standard, which is A$47 a month for 3,000 customer interactions, with a 7-day free trial. Human replies are always free. See all plans.
Built for AU and NZ brands
Local time zones, local shipping questions, and support from people who know the market.
Frequently asked questions
No. A hidden comment is still visible to the person who wrote it and their friends, but not to everyone else.
Yes, you can hide or delete comments on ads from the post or through Meta Business Suite. Paperflower can hide spam on ads automatically once you opt in.
Not unless you turn that on. By default it drafts a reply and you approve it. You can switch on auto-send for simple, safe questions once you trust the drafts.
Instagram, Facebook and TikTok comments and DMs, support email through Gmail or Google Workspace, and Shopify for order details.
Yes. The Free plan is the basics: 100 customer interactions a month in one list, no card needed, and you write each reply. Standard adds AI sorting, reply drafts and spam hiding, and comes with a 7-day free trial. You can cancel any time. Compare plans.
Start Paperflower free
Connect Instagram, Facebook, email and Shopify in a few minutes. On Standard, AI sorts every message and drafts every reply, you stay in control, and nothing is sent without your say-so unless you switch that on. Free puts every message in one list for you to answer.