Guide

How to delete comments on Instagram (and hide, restrict or limit them)

To delete a comment on Instagram, open the comments on your post, press and hold the comment (or swipe left on iPhone) and tap Delete. On your own posts you can delete anyone's comment; on other people's posts you can only delete your own. If you would rather not delete, you can hide a comment, restrict the person so only they see their comments, limit comments from accounts that don't follow you, or turn comments off. Below are the steps for each, what Restrict actually does, and which one a brand should use when.

Updated 19 October 2026

How to delete a comment on Instagram

You can delete any comment on your own posts, and your own comments anywhere. You cannot delete someone else's comment on someone else's post; you can only report it. If you delete your comment on a Reel that was also shared to Facebook, it is removed from both apps.

  1. Open your post or Reel and tap the speech bubble to see the comments.
  2. Press and hold the comment you want to remove (on iPhone you can also swipe left on it).
  3. Tap Delete (the bin icon). The comment is gone for everyone.
  4. On a computer, open the post on instagram.com, hover over the comment, click the three dots and choose Delete.

How to delete several comments at once

  1. Open the comments on your post and tap one comment.
  2. Tap the three dots in the top right, then Manage comments.
  3. Select the comments you want to remove (Instagram allows up to 25 at a time).
  4. Tap Delete. From the same screen you can also restrict or block the accounts behind them.

How to hide comments on Instagram

  • Hide one comment: tap Hide under the comment on your own post. Other people can no longer see it; you and the person who wrote it still can, and they are not told it was hidden.
  • See hidden comments: scroll to the bottom of the comments and tap View hidden comments. Tap Unhide to bring one back.
  • Hide unwanted comments automatically: go to Settings, then Hidden Words. Hide unwanted comments is on by default and hides comments with common insults and offensive words.
  • Add your own words: in Hidden Words, tap Manage custom words and phrases and add words, phrases, numbers or emojis (separated by commas). Spammers' favourites like 'promote', 'collab' or 'DM to claim' are a good start.
  • Hidden comments still count towards your post's comment total.

What does Restrict mean on Instagram?

Restrict is a quiet way to deal with someone without blocking them. They are not told, and they can still see and like your posts. It is useful for a troll or a serial complainer you do not want to provoke by blocking.

  • Their new comments on your posts are only visible to them. You can tap See comment to read it, then Approve it so everyone can see it, delete it or ignore it.
  • You no longer get notifications for their comments.
  • Their messages move to Message requests, and they cannot see when you are online or whether you have read their messages.
  • Comments they made before you restricted them stay as they are, so delete or hide those separately.

How to restrict someone on Instagram

  1. From a comment: open the comments, press and hold their comment and tap Restrict account.
  2. From their profile: go to their profile, tap the three dots in the top right and tap Restrict.
  3. From settings: go to your profile, tap the menu, then under How others can interact with you tap Restricted, and search for the account.
  4. From a chat: open the chat, tap their name, tap Options, then Restrict.
  5. To undo it, follow the same steps and tap Unrestrict.

How to limit comments on Instagram

Limits are for a wave of unwanted comments, for example when a post goes viral or a giveaway attracts bots. They hide new comments and chats from whole groups of accounts, without those people knowing.

  • Limited accounts can still comment, but their comments stay hidden unless you approve them, and stay hidden even after you turn Limits off.
  • Their new chats go to Hidden requests in Message requests.
  • Careful for a shop: limiting accounts that don't follow you also hides questions from new customers who found you through an ad. Use it for short bursts only.
  1. Go to your profile and tap the menu in the top right.
  2. Under How others can interact with you, tap Limit interactions.
  3. Choose what will be limited (some or most interactions) and who: accounts that don't follow you, recent followers (followed you in the last week) or everyone but your Close Friends.
  4. Choose when Instagram should remind you to turn it off, then tap Turn on. Limits last up to four weeks at a time and you can extend them.

How to turn off comments on Instagram

  • On a post you've shared: tap the three dots above the post and choose Turn off commenting. Existing comments are hidden, and come back if you turn commenting on again.
  • Before you post: on the caption screen, tap Advanced settings, then Turn off commenting.
  • On a Live: tap Options at the bottom of the screen, then Turn off commenting. Your Hidden Words filters also apply to Live comments.
  • Choose who can comment on everything: go to Settings, then Comments under How others can interact with you, and allow comments from people you follow, your followers, or both.
  • Block one person from commenting: in the same Comments settings, next to Block comments from, tap People and add them. Their new comments are only visible to them, but their old comments stay.

Delete, hide, restrict, limit or turn off: which to use

Delete

Scams, fake giveaway links, slurs and anything that shares a customer's private details. Gone for everyone.

Hide

Spam and bots you want out of sight without a fuss. You can still read it and unhide it later.

Restrict

One person who keeps posting negative comments. They do not know, and you choose what others see.

Limit

A sudden wave of comments from strangers. Turn it on for a few days, not for weeks.

Turn off comments

Rarely the right choice for a shop. Comments are where people ask price, sizing and shipping questions, and a busy, answered comment section is social proof.

Reply instead

A real customer complaint. Deleting it looks like hiding something; a calm, helpful reply in public, then moving details to DMs, wins trust. See how to reply to Instagram comments.

Comments on Instagram ads

Ads are where most of the spam and most of the buying questions end up, and their comments do not always appear in your normal notifications. You can hide or delete ad comments from the post itself or from Meta Business Suite's inbox. Turning ad comments off is not simple and throws away the social proof, so most shops hide spam, add Hidden Words and answer the rest quickly. For a full spam plan, see how to stop spam comments on Instagram.

Keep the spam out without missing sales

The hard part for a busy shop is not knowing where the delete button is; it is finding the scam comment under last week's ad before a customer falls for it, while answering the 'do you ship to NZ?' comment before that buyer moves on. Paperflower reads every comment on your Instagram and Facebook posts and ads, hides spam and scam comments automatically on paid plans (you can switch that off and review what was hidden), and puts buying questions at the top with a reply ready. Paperflower never posts public replies for you: press Send and it copies the reply and opens the comment so you paste and post it yourself. See how comments work.

How Paperflower is different

Comments are a sales channel, not a chore

Most tools treat comments as noise. Paperflower reads every one, spots buying questions like “do you ship to NZ?” and makes sure they get answered before the customer moves on.

Buying Intent and Opportunity Score

Every conversation gets a score so the people ready to buy come first. You see who to reply to now, and who can wait.

Shopify context in every draft

Order status, shipping and product details are pulled in automatically, so drafts are right the first time and private order details never go out in public.

You stay in control

AI drafts are on and auto-send is off by default. Complaints are escalated to you. Refunds and cancellations always need a human.

Simple pricing

Paperflower starts free with 100 customer interactions a month, no card needed: every message in one list, and you write the replies. AI sorting, reply drafts and spam hiding come with Standard, which is A$47 a month for 3,000 customer interactions, with a 7-day free trial. Human replies are always free. See all plans.

Built for AU and NZ brands

Local time zones, local shipping questions, and support from people who know the market.

Frequently asked questions

Yes, if it is on your own post: press and hold the comment and tap Delete. On someone else's post you can only delete comments you wrote yourself; for anything else, report it.

Instagram does not notify them. With a hidden comment, they can still see it themselves but others cannot, and they are not told it was hidden.

Restrict is quiet: the person can still see your posts, but their new comments are only visible to them unless you approve them, and their messages go to requests. Blocking stops them seeing your profile and contacting you at all. Neither sends them a notification.

Usually because it is on someone else's post and was written by someone else; only the post owner can remove it. Otherwise, update the app and try again, or try on instagram.com from a computer.

Go to your profile, open the menu, then Your activity, Interactions and Comments. Tap Select, choose the comments and tap Delete.

Usually not. Comments under posts and ads are where shoppers ask buying questions. Hide spam, use Hidden Words and Restrict for repeat offenders, and keep answering real questions.

Not unless you turn that on. By default it drafts a reply and you approve it. You can switch on auto-send for simple, safe questions once you trust the drafts.

Instagram, Facebook and TikTok comments and DMs, support email through Gmail or Google Workspace, and Shopify for order details.

Yes. The Free plan is the basics: 100 customer interactions a month in one list, no card needed, and you write each reply. Standard adds AI sorting, reply drafts and spam hiding, and comes with a 7-day free trial. You can cancel any time. Compare plans.

Start Paperflower free

Connect Instagram, Facebook, email and Shopify in a few minutes. On Standard, AI sorts every message and drafts every reply, you stay in control, and nothing is sent without your say-so unless you switch that on. Free puts every message in one list for you to answer.