Front review: is it right for your store?

What Front is

A shared inbox that turns email, SMS, chat and social messages into threads a team can work on together.

Channels: Email, SMS, WhatsApp, live chat and social channels including Facebook and Instagram.

Shopify: A Shopify integration shows order details in a sidebar next to the conversation.

Pros

• Excellent team collaboration: assignments, internal comments and shared drafts.
• Feels like email, so it is easy to adopt.
• Strong rules and analytics for busy shared mailboxes.

Cons

• Per-seat pricing gets expensive as you add people.
• Built for B2B and operations teams more than online stores.
• Comments are a channel, not a sales signal. No buying-intent scoring.

Front pricing explained

Priced per seat per month across tiers, with AI features on higher tiers or as add-ons.

Prices change often, so we do not print numbers here. See the current Front pricing page and work out your monthly volume before you compare.

Who should choose it

Operations and account teams that live in email and need to assign, discuss and share conversations.

If that is you, Front is a solid choice. If you are a small Shopify brand where comments and DMs drive sales, read the alternatives page linked below.

Verdict

Front does what it says for the stores it is built for. The question is whether that matches how your customers talk to you and how you want to pay.

Paperflower takes a different angle: one inbox for comments, DMs and email, AI drafts with Shopify context, and a score on every conversation so buying questions never get missed.

Frequently asked questions