One video, already posted
Open the video, tap the three dots (or Share, then More), go to Privacy settings, and switch off Allow comments.
How to reply to, pin, filter and turn off TikTok comments
To reply to a TikTok comment, open the video's comments, tap Reply under the comment, type your answer and send; tap the camera icon instead to reply with a video. To pin a comment, press and hold it on your own video and tap Pin. To turn comments off on one video, open the video's three-dot menu, go to Privacy settings and switch off Allow comments. Below are the step-by-step instructions, the filters worth turning on, and how a brand should handle comments on TikTok ads.
Updated 5 October 2026
How to reply to TikTok comments
- Open the video and tap the comment (speech bubble) icon.
- Tap Reply under the comment you want to answer.
- Type your reply. Mention the person with @ if the thread is busy.
- Tap Send. Your reply shows under their comment and they get a notification.
How to reply to a TikTok comment with a video
- Tap Reply under the comment.
- Tap the red camera icon next to the text box.
- Record or upload your video. The comment appears as a sticker on it, so viewers know what you are answering.
- Post it. Video replies are great for 'how does it fit?' or 'show me the colour' questions, and they count as new content.
How to pin a comment on TikTok
For a shop, pin your own comment with the answer people keep asking: price, shipping times to Australia and New Zealand, sizing, or where to buy.
- Open your own video and tap the comment icon.
- Press and hold the comment you want at the top.
- Tap Pin comment. It now shows first for everyone. To change it, pin a different comment or press and hold to unpin.
How to turn off comments on TikTok
One video, before posting
On the Post screen, open More options or Privacy settings and switch off Allow comments.
Your whole account
Go to Profile, the menu, Settings and privacy, Privacy, then Comments, and choose who can comment: everyone, people you follow back, or no one.
TikTok ads
In TikTok Ads Manager you can switch user comments off when you set up an ad group, and review, reply to, pin or hide ad comments from Ads Manager's comment tools.
Filter instead of switching comments off
Comments are where people ask 'how much?', 'do you ship to NZ?' and 'is this true to size?'. Turning them off removes the spam, but also the sales. A better setup for a brand: in Settings and privacy, Privacy, Comments, turn on the spam and offensive comment filter, add keyword filters for words you never want shown, and review filtered comments now and then so real questions are not lost.
How brands should handle TikTok comments
- Answer buying questions first, and quickly. A question answered within the hour is often a sale; by the next day the viewer has scrolled on.
- Keep it human and short. Match the tone of the video, not a support ticket.
- Move order details to messages or email. Never post someone's order number, address or tracking in a public reply.
- Do not automate public replies. Bot-like replies look bad under a video, and platforms are cracking down on automated comment replies.
- Watch your ads. Ad comments are easy to miss because they do not always show in the app's normal notifications.
How Paperflower helps
Paperflower brings your TikTok, Instagram and Facebook comments, including ad comments, into one list with your DMs and support email. It spots the comments that could be a sale, puts them at the top, and drafts a reply using your brand knowledge and Shopify.
For public comments, Paperflower copies the reply and opens the comment so you paste and post it yourself; it never posts public replies for you. For messages and email you check the draft and press Send. See how comments work, or read how to stop spam comments on Instagram.
How Paperflower is different
Comments are a sales channel, not a chore
Most tools treat comments as noise. Paperflower reads every one, spots buying questions like “do you ship to NZ?” and makes sure they get answered before the customer moves on.
Buying Intent and Opportunity Score
Every conversation gets a score so the people ready to buy come first. You see who to reply to now, and who can wait.
Shopify context in every draft
Order status, shipping and product details are pulled in automatically, so drafts are right the first time and private order details never go out in public.
You stay in control
AI drafts are on and auto-send is off by default. Complaints are escalated to you. Refunds and cancellations always need a human.
Simple pricing
Paperflower starts free with 100 customer interactions a month, no card needed: every message in one list, and you write the replies. AI sorting, reply drafts and spam hiding come with Standard, which is A$47 a month for 3,000 customer interactions, with a 7-day free trial. Human replies are always free. See all plans.
Built for AU and NZ brands
Local time zones, local shipping questions, and support from people who know the market.
Frequently asked questions
Open the video's comments, tap Reply under the comment, type your answer and tap Send. To reply with a video, tap the red camera icon while replying.
On your own video, open the comments, press and hold the comment and tap Pin comment. It will show at the top for everyone until you unpin it or pin another one.
For one video: three-dot menu, Privacy settings, switch off Allow comments. For your whole account: Settings and privacy, Privacy, Comments, and choose who can comment.
Yes. In TikTok Ads Manager you can switch user comments off for an ad group. Most shops are better off leaving them on and replying, because ad comments are full of buying questions.
Not unless you turn that on. By default it drafts a reply and you approve it. You can switch on auto-send for simple, safe questions once you trust the drafts.
Instagram, Facebook and TikTok comments and DMs, support email through Gmail or Google Workspace, and Shopify for order details.
Yes. The Free plan is the basics: 100 customer interactions a month in one list, no card needed, and you write each reply. Standard adds AI sorting, reply drafts and spam hiding, and comes with a 7-day free trial. You can cancel any time. Compare plans.
Start Paperflower free
Connect Instagram, Facebook, email and Shopify in a few minutes. On Standard, AI sorts every message and drafts every reply, you stay in control, and nothing is sent without your say-so unless you switch that on. Free puts every message in one list for you to answer.