Business account
For brands and shops. Business tools and analytics, and music from the Commercial Music Library, which is cleared for business use.
How to set up a TikTok business account for your shop
To switch to a TikTok business account, go to your profile, tap the menu (three lines) in the top right, then Settings and privacy, Account, and Switch to Business Account. Choose the category that best fits your shop and tap Next. It's free. The big change for a brand is music: a business account only sees the Commercial Music Library, a free library of about a million songs cleared for business use, because songs in TikTok's general library aren't cleared for brand content. You can also verify your business, which is available in Australia and New Zealand and unlocks extra tools. Below are the steps, what changes, the music rules, and what to set up first.
Updated 29 October 2026
How to switch to a TikTok business account
- Open TikTok and tap Profile in the bottom right.
- Tap the menu (three lines) in the top right, then Settings and privacy.
- Tap Account (in some versions, Manage account).
- Tap Switch to Business Account.
- Choose the category that best describes your shop, for example clothing or beauty, and tap Next.
Business or personal: which a shop needs
Personal account
For people. Sees all sounds, but songs in the general music library aren't cleared for content posted by a brand.
Two accounts
If you also post personal content, TikTok recommends keeping a separate personal account rather than switching back and forth.
The music rules for business accounts
- On a business account, tapping Add Sound shows only Commercial Sounds from the Commercial Music Library.
- The library has about a million songs across genres and regions, from independent and emerging artists through to major music houses, and it's free for businesses.
- Songs in TikTok's general music library aren't pre-cleared for commercial content, which TikTok defines as any content posted by a brand, so a shop shouldn't use them, even from a personal account.
- You can filter Commercial Sounds by region, theme, genre, mood and duration, and use them in organic posts and ads.
- Original audio you record yourself, like a voiceover, doesn't depend on either music library.
Business verification in Australia and New Zealand
Verifying your business is optional, and TikTok lists Australia and New Zealand among the markets where it's available. A verified business account gets extra tools, such as conversion analytics, messaging features like auto lead collection and an AI chatbot, links to your website from videos or your profile, a public business profile and audience geo-targeting. TikTok notes features vary by market and can change, and that breaking the Community Guidelines can cost you verification. Some features also unlock once an account reaches 1,000 followers.
Switching back to a personal account
- Follow the same steps and choose Switch to Personal Account.
- You lose business features, and business verification isn't kept if you switch.
- TikTok advises against switching account types back and forth, so decide once.
What a shop should set up first
- Add your contact details and, once your account can show one, a link to your store, so customers can reach you without commenting.
- Write a bio that says what you sell and where you ship, for example 'Ships Australia-wide and to NZ'.
- Set up comment filters and decide how you'll handle comments. See how to reply to, pin and filter TikTok comments.
- Pin a comment with your shipping times or sizing on your best-performing videos.
- Decide who checks TikTok comments and DMs every day, alongside Instagram, Facebook and email. See social media customer service.
Answering TikTok with everything else
TikTok comments are full of buying questions ('is this in stock?', 'do you ship to NZ?'), but they sit in a separate app from your Instagram, Facebook and email. Paperflower puts TikTok, Instagram and Facebook comments and DMs in one list with your support email and Shopify orders, and on Standard puts buying questions first with a reply drafted. Public comment replies are never posted by Paperflower: you copy the reply and post it yourself. See how it works.
How Paperflower is different
Comments are a sales channel, not a chore
Most tools treat comments as noise. Paperflower reads every one, spots buying questions like “do you ship to NZ?” and makes sure they get answered before the customer moves on.
Buying Intent and Opportunity Score
Every conversation gets a score so the people ready to buy come first. You see who to reply to now, and who can wait.
Shopify context in every draft
Order status, shipping and product details are pulled in automatically, so drafts are right the first time and private order details never go out in public.
You stay in control
AI drafts are on and auto-send is off by default. Complaints are escalated to you. Refunds and cancellations always need a human.
Simple pricing
Paperflower starts free with 100 customer interactions a month, no card needed: every message in one list, and you write the replies. AI sorting, reply drafts and spam hiding come with Standard, which is A$47 a month for 3,000 customer interactions, with a 7-day free trial. Human replies are always free. See all plans.
Built for AU and NZ brands
Local time zones, local shipping questions, and support from people who know the market.
Frequently asked questions
Yes. Switching to a business account and using the Commercial Music Library are free. You only pay if you run ads.
Business accounts only see Commercial Sounds from the Commercial Music Library, which are cleared for business use. Songs in TikTok's general library aren't cleared for content posted by brands.
A business account. It gives you business tools and music that's cleared for brand content. Keep a separate personal account if you also post personal videos.
Yes, TikTok lists both among the markets where business verification is available. It's optional and unlocks extra tools, though available features vary by market.
Not unless you turn that on. By default it drafts a reply and you approve it. You can switch on auto-send for simple, safe questions once you trust the drafts.
Instagram, Facebook and TikTok comments and DMs, support email through Gmail or Google Workspace, and Shopify for order details.
Yes. The Free plan is the basics: 100 customer interactions a month in one list, no card needed, and you write each reply. Standard adds AI sorting, reply drafts and spam hiding, and comes with a 7-day free trial. You can cancel any time. Compare plans.
Start Paperflower free
Connect Instagram, Facebook, email and Shopify in a few minutes. On Standard, AI sorts every message and drafts every reply, you stay in control, and nothing is sent without your say-so unless you switch that on. Free puts every message in one list for you to answer.