Page name
Your shop's name exactly as customers know it, the same as your Instagram and website. Skip extra keywords.
How to create a Facebook business Page
To create a Facebook business Page, log in to Facebook, click Pages on the left, then Create Page, choose Public Page and click Next, then Get Started. Add your Page name (your shop's name) and a category, an optional bio, and click Create Page. Then add your contact details, location and hours, upload a profile picture and cover photo, set the action button, and choose your notifications. It's free, and you need a Facebook account to create and manage the Page. Below are the steps, what to put in each field for an online store, and what to set up straight after, from linking Instagram to giving your team access.
Updated 28 October 2026
How to create a Facebook business Page (step by step)
- Log in to Facebook and click Pages on the left.
- Click Create Page.
- Select Public Page, then click Next.
- Click Get Started.
- Add your Page name and category.
- Add an optional bio and click Create Page.
- Add your contact info, location and hours, then click Next.
- Add a profile picture and cover photo, edit the action button, and click Next.
- Connect WhatsApp to your Page, or click Skip.
- Invite friends to follow your Page, then click Next.
- Choose your notification settings and click Done.
What to put in each field for an online store
Category
Pick what you sell, for example a clothing brand or a shopping and retail category. You can change it later.
Bio
One line on what you sell and who for, plus 'Ships Australia-wide' or 'Ships to AU and NZ'.
Contact info
Your website, a support email you check, and a phone number only if someone answers it. Online-only shops can leave the address off.
Hours
Your customer service hours, so people know when to expect a reply.
Photos
Your logo as the profile picture (it shows small, so keep it simple) and a product or lifestyle shot as the cover.
Action button
Shop now (linking to your store) or Send message. Pick the one you want most customers to do.
What to set up straight after
- Link your Instagram account so comments and DMs from both apps can be answered in one inbox. See how to link Instagram to a Facebook Page and how to set up an Instagram business account.
- Add a trusted backup with full control, and give staff partial or task access. See how to add an admin to a Facebook Page.
- Turn on Messenger auto replies (an instant reply and an away message). See Facebook Messenger auto replies.
- Set up comment moderation to hide spam and offensive words. See how to turn off or limit comments on Facebook.
- Write a short FAQ and your shipping and returns answers, so replies are quick and consistent. See FAQ page examples.
Good to know
- Pages are for businesses, brands and public figures. They're different from a personal profile with Pro mode turned on and from Facebook Groups.
- Anyone with a Facebook account can create a Page, and anyone you give access to can help manage it.
- Creating a Page and using its tools is free. You only pay if you run ads or boost posts.
- People who follow your Page see its updates in their Feed.
- A Page always needs at least one person with full control, so add a backup admin early.
Why the Page matters even if you sell on Instagram
For most Australian and New Zealand shops, the Page is the hub Meta's business tools hang off: Instagram ads, Meta Business Suite's inbox and apps that answer customers all connect through it. Comments under your ads often come through the Page too, and they're where buying questions like 'do you ship to NZ?' and 'is this in stock?' end up.
Never miss a message on your new Page
Once your Page is set up, Paperflower connects through it and puts every Facebook and Instagram comment and DM in one list with your support email and Shopify orders. On Standard, buying questions come first with a reply drafted and spam is hidden for you. You press Send for DMs and emails; public comment replies are never posted by Paperflower: it copies the reply and opens the comment so you post it yourself. Paperflower starts free. See how DMs work.
How Paperflower is different
Comments are a sales channel, not a chore
Most tools treat comments as noise. Paperflower reads every one, spots buying questions like “do you ship to NZ?” and makes sure they get answered before the customer moves on.
Buying Intent and Opportunity Score
Every conversation gets a score so the people ready to buy come first. You see who to reply to now, and who can wait.
Shopify context in every draft
Order status, shipping and product details are pulled in automatically, so drafts are right the first time and private order details never go out in public.
You stay in control
AI drafts are on and auto-send is off by default. Complaints are escalated to you. Refunds and cancellations always need a human.
Simple pricing
Paperflower starts free with 100 customer interactions a month, no card needed: every message in one list, and you write the replies. AI sorting, reply drafts and spam hiding come with Standard, which is A$47 a month for 3,000 customer interactions, with a 7-day free trial. Human replies are always free. See all plans.
Built for AU and NZ brands
Local time zones, local shipping questions, and support from people who know the market.
Frequently asked questions
Yes. Creating a Page and using its business tools is free. You only pay if you choose to run ads or boost posts.
Yes. You create and manage a Page through a Facebook account, but your name isn't shown on the Page, and you can give other people access to help manage it.
A profile is for a person. A Page is for a business, brand or public figure, gets followers instead of friends, and comes with business tools like an inbox, insights and ads.
Yes, you can edit your Page's details, photos and action button from its settings. It's still easiest to use your shop's real name from the start, so customers and Instagram match.
Not unless you turn that on. By default it drafts a reply and you approve it. You can switch on auto-send for simple, safe questions once you trust the drafts.
Instagram, Facebook and TikTok comments and DMs, support email through Gmail or Google Workspace, and Shopify for order details.
Yes. The Free plan is the basics: 100 customer interactions a month in one list, no card needed, and you write each reply. Standard adds AI sorting, reply drafts and spam hiding, and comes with a 7-day free trial. You can cancel any time. Compare plans.
Start Paperflower free
Connect Instagram, Facebook, email and Shopify in a few minutes. On Standard, AI sorts every message and drafts every reply, you stay in control, and nothing is sent without your say-so unless you switch that on. Free puts every message in one list for you to answer.