Comments are a sales channel, not a chore
Most tools treat comments as noise. Paperflower reads every one, spots buying questions like “do you ship to NZ?” and makes sure they get answered before the customer moves on.
Paperflower vs Gorgias
We make Paperflower, so read this knowing that. We have tried to be fair: Gorgias is a good product for the right store, and we say who that is.
Updated 31 October 2026
Side by side
| Paperflower | Gorgias | |
|---|---|---|
| What it is | Paperflower is an AI customer agent for Shopify brands in Australia and New Zealand. | A customer service helpdesk built for ecommerce stores. |
| Pricing model | A free plan, then one plan priced by customer interactions. Human replies free. | Plans are priced by the number of tickets you handle each month, with AI-handled conversations charged on top per automated resolution. |
| Channels | Instagram and Facebook comments and DMs, support email | Email, live chat, Facebook and Instagram comments and DMs, WhatsApp, SMS and voice. |
| Shopify | Order details in every draft | Very deep. You can see orders and make changes like refunds without leaving the ticket. |
| AI replies | Included. Drafts on, auto-send off by default | See their pricing page for AI add-ons |
| Spam hiding | Opt-in, automatic | Varies |
| Buying-intent scoring | Yes | No |
| Built for | AU and NZ ecommerce brands | Global, all sizes |
Choose Gorgias if
- Stores with a support team that lives in tickets and wants deep Shopify actions inside each ticket.
- Strong Shopify integration with order actions inside the ticket.
- Macros, rules and a large app marketplace.
- Covers almost every channel a store might use.
Choose Paperflower if
- Instagram and Facebook comments are a real sales channel for you.
- You want AI drafts with order details, but you want the final say.
- You are a small team and per-seat or per-ticket pricing does not fit.
- You want spam hidden, complaints escalated, and refunds kept with a human.
How Paperflower is different
Buying Intent and Opportunity Score
Every conversation gets a score so the people ready to buy come first. You see who to reply to now, and who can wait.
Shopify context in every draft
Order status, shipping and product details are pulled in automatically, so drafts are right the first time and private order details never go out in public.
You stay in control
AI drafts are on and auto-send is off by default. Complaints are escalated to you. Refunds and cancellations always need a human.
Simple pricing
Paperflower starts free with 100 customer interactions a month, no card needed: every message in one list, and you write the replies. AI sorting, reply drafts and spam hiding come with Standard, which is A$47 a month for 3,000 customer interactions, with a 7-day free trial. Human replies are always free. See all plans.
Built for AU and NZ brands
Local time zones, local shipping questions, and support from people who know the market.
Frequently asked questions
Export your data from Gorgias (guide linked below), request access to Paperflower, connect Instagram, Facebook, email and Shopify, and add your brand knowledge. Most brands are live the same day.
Not unless you turn that on. By default it drafts a reply and you approve it. You can switch on auto-send for simple, safe questions once you trust the drafts.
Instagram, Facebook and TikTok comments and DMs, support email through Gmail or Google Workspace, and Shopify for order details.
Yes. The Free plan is the basics: 100 customer interactions a month in one list, no card needed, and you write each reply. Standard adds AI sorting, reply drafts and spam hiding, and comes with a 7-day free trial. You can cancel any time. Compare plans.
Start Paperflower free
Connect Instagram, Facebook, email and Shopify in a few minutes. On Standard, AI sorts every message and drafts every reply, you stay in control, and nothing is sent without your say-so unless you switch that on. Free puts every message in one list for you to answer.